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Paddy Power announced as ITV Racing headline sponsor
Published: Thu 31 Dec 2020
Paddy Power announced as ITV Racing headline sponsor
ITV Racing will kick start 2021 with brand new sponsors of their live racing coverage and their magazine programme, The Opening Show.
Paddy Power will take the reins as title sponsors of all Live Racing fixtures across the ITV main channel and ITV4 from 1 January, while The Opening Show will be sponsored by stablemates Betfair as part of a two-year deal.
The partnership, negotiated by MediaCom, includes broadcast, catch up, digital, social, podcast and licensing rights and will see Flutter brands feature in the ITV Racing App (inc ITV7 competition). Creative execution will be produced by ITV Creative.