President Tharman Shanmugaratnam spent a total of S$738,717 to campaign during the presidential election the most spent among the candidates. Most of the funds went into election advertising, including S$481,226 on non-online election advertising materials, and S$141,865 for online advertising. These expenses included S$150,120 on election posters and banners, and S$68,040 on social media advertising. President Tharman's election returns.