While the ‘Onward’ and ‘Upward’ pillars of the Castrol strategy focus on strengthening and growing existing areas of the company’s business, its ‘Forward’ initiatives chart out new areas where Castrol has the knowledge, capability and expertise to win. Castrol has identified thermal management and diversification into data centre cooling solutions as new growth opportunities, the company stated.
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Castrol turns 125, looks to the future with new strategy
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Castrol EDGE lubricants, the most preferred engine oil brand in the Emirates Drifting Championship
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