Australia leads the pack with 34 shortlisted entries.
Effie Asia Pacific has announced that the final round of judging has concluded and 123 entries have emerged as finalists to compete for awards at this year’s show.
These 123 finalists were shortlisted following week-long deliberations from some 120 jurors. Due to the pandemic, this is the second year running where the final round of judging was conducted virtually, with jurors dialling in from across the region and beyond to participate.
The final round of judging was led by the Awards Chairman, Ashish Bhasin of Dentsu International, and the 8 Heads of Jury – Alex Lubar of McCann Worldgroup, Annette Male of Wunderman Thompson, Christina Lu of AliExpress, Erica Kerner of ONE Championship, Michelle Hutton of Edelman, Shubhranshu Singh of Royal Enfield, Sindhuja Rai of Mondelez International and Takashi Takeda of DoubleVerify.
Ogilvy Australia leads the Aussie agency pack at the shortlist stage of 2021 APAC Effie Awards
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Edelman expands leadership team with hires from Starbucks and Microsoft
May 4, 2021 10:33
Edelman has expanded its Australian leadership team, naming Natasha Brack as head of technology and Danny Cowan as director – corporate.
Cowan is returning to the agency after four years leading corporate affairs initiatives for Starbucks across Europe, the Middle East and Africa. He led a multi-national team across more than 43 countries, focused on communications strategy and integration across media, government, customer, employee, investor, and other stakeholder audiences.
Danny Cowan and Natasha Brack
Meanwhile, Brack joins from Microsoft, where she served as consumer communications and marketing lead for Australia. She was with the business for more than five years and prior to that held roles at Quicksilver and Activision. Having held regional roles, Brack’s experience spans Australia and New Zealand, Japan and South East Asia.
Share Via:
As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Effie Asia Pacific announced that Shubhranshu Singh, Global Head â Brand and Marketing at Royal Enfield and Michelle Hutton, Vice Chair of Edelman Asia Pacific & CEO of Edelman Australia and as Heads of Jury for the APAC Effie Awards 2021. As Heads of Jury, they will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Singh is the Global Head â Brand and Marketing at Royal Enfield. A thought leader and growth catalyst, he has two decades of global brand and category building experience on some of the most admired brands in the world, having held leadership positions in global corporations such as Unilever, Visa, Star-21 Century Fox earlier in his career.
linkedin Effie Asia Pacific has named Shubhranshu Singh, Global head – brand and marketing at Royal Enfield and Michelle Hutton, vice chair of Edelman Asia Pacific & CEO of Edelman Australia as heads of jury for the APAC Effie Awards 2021. On being appointed, Singh said, “It is an honour to be a Head of Jury and see cases from across the Asia Pacific region, which is the world’s largest economic bloc as well as its biggest consumer opportunity. I look forward to judging some highly effective work by great brands and businesses. I’ve always advocated that brand and business are one and the same thing. I am excited to learn from experienced jury members and have rich interactions with them.”
vimarsana © 2020. All Rights Reserved.