Apps are booming again thanks to the pandemic
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Despite having spent the better part of five minutes talking up the benefits of his furniture retailer’s brand-new mobile app, Temple & Webster chief executive Mark Coulter admitted he was initially sceptical.
“Is an app even going to work in our category? We’re not like a grocery retailer or something shoppers are buying all the time,” he told the Macquarie Australia Conference this week.
Retailers are making apps like it’s 2010.
Credit:Shutterstock
Coulter’s scepticism isn’t unfounded. A decade ago, as Apple’s iPhone rapidly normalised the humble app, companies everywhere were jumping on the bandwagon - often without needing to. Numerous apps were created and promptly committed to the trash cans of history, scarring executives who had been sold on their prospect as the next big thing.