Being a purposeful brand can mean anything from donating profits from one SKU, reworking packaging to be more sustainable or creating campaigns to address mental health.
After Michelle Crossan-Matos joined Ulta Beauty as its chief marketing officer in January, the broader cosmetics market started to see consumers spending more…
How Ulta Is Capitalizing on a Key Trait of Beauty Buyers Right Now wsj.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wsj.com Daily Mail and Mail on Sunday newspapers.
Ulta Beauty pilots in-store sampling machines adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.