Universal Music Publishing China Hosts All-Female Writing Camp with She Is The Music Billboard 7 hrs ago Billboard Staff
After hosting an all-female songwriter camp in Beijing with global non-profit She is the Music in June, Universal Music Publishing (UMP) China hopes the initiative serves as the blueprint for future writer gatherings under its Untagged 2021 banner.
The mission of the Untagged series, according to
Joe Fang, who assumed the post of managing director of UMP China a year ago, is to highlight underrepresented groups and provide growth opportunities to younger songwriters. “Sometimes by default, when looking for new songs, clients will just look at the names of the songwriter and their previous track record,” he says. “With Untagged we want to present the music to partners and have them make judgments just based on listening to the song, not by judging who the writer is or how popular they are already.”
Participants in UMP China and She Is the Music s songwriting camp in Beijing.
Held in June, the Untapped 2021 camp connected UMP China songwriters with writers from other countries.
After hosting an all-female songwriter camp in Beijing with global non-profit She is the Music in June, Universal Music Publishing (UMP) China hopes the initiative serves as the blueprint for future writer gatherings under its Untapped 2021 banner.
The mission of the Untapped series, according to
Joe Fang, who assumed the post of managing director of UMP China a year ago, is to highlight underrepresented groups and provide growth opportunities to younger songwriters. “Sometimes by default, when looking for new songs, clients will just look at the names of the songwriter and their previous track record,” he says. “With Untapped we want to present the music to partners and have them make judgments just based on listening to the song, not by judging who the writer is or how popular they are alread