delay bankruptcy. they lost more money in an ford lot on the edsel. it was a complete blood bath for convair. and the problem was they were a military company and they didn t understand how different commercial markets worked. so they tried treat it like a commercial market. how do you succeed in the military? you promise to be very responsive. whatever you say, even if the task is impossible, you want a plane that can fly 10,000 mile do, a round trip in ten minutes, we re on it, right? so convair took that to american airlines and twa and especially howard hughes who some of you may know was an eccentric ceo of twa and tried to follow his every twist and turn. and in the military when it drives up the costs, the military pays because they really needs the product. in commercial markets when the cost goes up because you re doing all kinds of crazy stuff, you should pay me twice as much as you offered, there s a contract. twa and american airlines said what are you talking abo