Fiona Dawson Mars Inc. has been elevated to vice chair of the Unstereotype Alliance, an effort it co-founded in 2017 with Unilever and UN Women to remove harmful stereotypes from advertising and marketing. The company will be represented by Fiona Dawson, global president of Mars food, multi sales and global customers, on the Unstereotype Alliance board. As one of the top 10 advertising spenders globally, Mars is “very aware of our responsibility as an advertiser of how we represent women on screen and in adverts,” said Michele Oliver, global VP of corporate brand and purpose at Mars, who will serve as deputy vice chair on the Unstereotype Alliance’s board.
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing.
by Alison Weissbrot
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