The world needs higher cocoa prices to encourage re-planting millions of old trees. If every farmer applied a little more fertilizer, and had pesticides at hand, production could recover. That, or projected chocolate demand growth needs to slow, if not fall. Market forces will eventually rebalance the market, but everyone must brace for a few years of higher prices
NEW YORK (Reuters) -The makers of Hershey and Cadbury chocolates are planning more price hikes to cover a fresh record-setting surge in cocoa prices, even as inflation-hit consumers curb their purchases and company profits face a hit. Cocoa prices have roughly doubled over the past year, hitting a series of record highs in recent weeks due to shrinking supplies. Chocolate makers had been passing the rising costs on to consumers without losing much demand.
The makers of Hershey and Cadbury chocolates are planning more price hikes to cover a fresh record-setting surge in cocoa prices, even as inflation-hit consumers curb their purchases and company profits face a hit.
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