Senior teams making decisions about AI should learn how emotion affected the choices of Nokia mobile. We pretend to be rational, but emotion drives many big decisions.
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Technological advances and increasingly sophisticated ways of gathering and analyzing data are changing both the kinds of products and services companies can offer and are increasing competitive pressures. To meet the moment, this article argues that organizations may need to change the way they operate to innovate. Specifically, the authors suggest that companies should consider a version of RenDanHeYi. They outline the four key elements of this model and offer suggestions for whether, and how, to implement elements of it.