The pursuit of the appearance of objectivity (as opposed to focusing on truthful and contextual reporting of the news) has always been a cynical public relations tactic, one that came to prominence at a time when the industry and who works in it looked very different than it does today. Performing objectivity is outdated, and if we want to preserve public trust in media institutions, the best thing we can do is to tell the truth.
“It’s like getting a postcard from inside the other’s head without even having to talk about it,” says the NBC News correspondent, whose new book is “Rough Draft,” a memoir. “Because who wants to talk about it?”
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