trump is opting out of a presidential run. instead, he says he s choosing to keep his day job as a reality tv star. i ve decided that we are going to continue onward with celebrity apprentice. we re going to continue to make lots and lots of money for charity. i will not be running for president as much as i would like to. michael list goth, did donald take us for a six week publicity stunt ride. he did get a good ride out of it. he had this incredibly lucrative te deal from nbc, you wonder why that would be a big deal. number one, he was slumping in the polls. he got briefed by his pollster late last week by new numbers, showing he was down in the single digits. his unfavorables were over 60%.