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The nascent pop star attempts to move beyond reggaetón on his latest album, but he never fully commits to any particular direction.
Much like hip-hopâs turn-of-the-century acceptance into the U.S. pop charts, reggaetón has been fully assimilated with the current Latin pop mainstream. Its cultural impact has been palpable, legitimizing a genre historically pushed to the margins, branded vulgar and low-class by the upper crust of Latin American society. Pop charts freed from gatekeepers in terrestrial radio are now dominated by the reggaetón riddim, so much so that some of its biggest stars make great strides to embrace grittier sounds more in line with the soundâs underground origins. But most artists still feel pressured to stick to the formula, churning out generic