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The Surprising Reason Public Goods Became a Huge Success

The DTC company, known for its minimal brand markup, nearly failed before it could launch.

Morgan hirshMichael ferchak

Patagonia Provisions, Public Goods Join the Natural Wine Party

The eco-focused brands introduce lineups of low-intervention wines from around the world, and Public Goods celebrates with a soothing “Yule Log”–style extended-play wine-swirling video

New yorkUnited statesChile generalTerada honkeFrank cornelissenBen vrazoVanya filipovicDaniel schlossBrian mcclinticBirgit cameronMichael ferchakPatagonia provisionsWine spectatorPatagonia provisionPinot blancWild arc farm

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