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Crazy Domains explores wild ideas in new mockumentary films via electriclimefilms

Crazy Domains explores wild ideas in new mockumentary films via electriclimefilms
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The Iconic Has Some Old School Fun in Beauty Launch

Online fashion, sports, and lifestyle retailer, The Iconic, rolled out a new spot titled “Beauty Launch.” The short was developed for the Sydney based brand by electriclimefilms. There’s a certain retro charm to the ad and it all starts with the fact that it was shot on gorgeous 16mm film. Director Lester Jones worked on the project with DOP Andrew Gough, Executive Producer Michael Ahmadzadeh, Producer André Rodrigues and The Iconic in-house creative team. electriclimefilms was able to work with Werner Winklemann, the last film processor in Australia, to develop the film. It’s an upbeat spot, focusing on a group of friends getting ready to go out for a day of fun. They all go through their routines: putting on makeup, doing their hair, trying on clothes. It even ends in a throwback rooftop dance party. It highlights the shop’s extensive online collection. However, it’s the film’s vintage charm, great soundtrack and overall aesthetic that really shines through.

The Iconic utilises 16mm film for new beauty launch campaign via electriclimefilms

December 16 2020, 12:16 pm | BY Ricki Green | 10 Comments Featuring THE ICONIC’s new beauty destination, Australia and New Zealand’s leading online fashion, sports and lifestyle retailer collaborated with electriclimefilms in producing ‘Beauty Launch’ a campaign that demonstrated and embodied the timeless beauty of film spectacularly. Shot on 16mm film by director Lester Jones and DOP Andrew Gough with executive producer Michael Ahmadzadeh, producer André Rodrigues and THE ICONIC in-house creative team, electriclimefilms had the honour of working with Werner Winklemann, the last film processor in Australia, to develop the film.   With the implementation of a medium that is considered a ‘dying art’, the film brings about a unique sense of enthralment and aesthetic. We see each prominent character going through their routine of getting ready with a variety of THE ICONIC’s beauty products; showcasing some of the extensive line-up of brands THE ICONIC provides

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