wonderful thing. many small businesses can benefit by opting into co-ops. let s find out a little bit more by turning to this week s board of directors. adam schwartz is the founder and principal of the cooperative way. micah rosenbloom is a partner at founder collective, a seed stage venture fn fund and stella gravant designs creative team building experiences. great to see all you guys. great to be here. adam, this is interesting. we were having a conversation for carpet one, part of this collective, you have to be carpet one. what if you have your own brand and you re being clobbered by the big guys and you want to get purchasing power, can you join a cooperative and not have to change the brand? some operate by having a shared brand and others operate by maintaining the local brand