The Italian tourism ministry thought it had a sure-fire way to bring travellers into the country: turning a 15th-century art icon into a 21st-century virtual influencer.
Sandro Botticelli s iconic goddess of love in his 15th-century masterpiece “Birth of Venus” has now become a “virtual influencer” in a new Italian tourism campaign
ROME (AP) The Italian tourism ministry thought it had a sure-fire way to bring travelers into the country: turning a 15th century art icon into a 21st century “virtual influencer.” The digital rendition of Venus, goddess of love, based on Sandro Botticelli’s Renaissance masterpiece “Birth of Venus,” can be seen noshing on pizza and […]
The Italian tourism ministry thought it had a sure-fire way to bring travelers into the country: turning a 15th century art icon into a 21st century "virtual influencer."