Accor, a leading player in the hospitality industry, has expanded its global portfolio by introducing a new midscale brand called The Handwritten Collection.
MGallery Hotel Collection, a one-of-a-kind global collection of hotels where captivating stories are lived and shared, announced the launch of Stories that Stay, an inspired brand campaign that celebrates the fascinating and singular stories of some of its most beloved properties. Stories that Stay is appearing digitally across the UK and US, accompanied by a series of Pop-Up Memorable Moments around the world. Guests, fans of MGallery, and ‘collectioneurs’ – those travelers who love independently styled hotels – will experience the intrigue, beauty, and surprising details of MGallery’s flagship properties. In addition to the new campaign, the brand has kicked off 2023 with a portfolio of more than 170 hotels either open or in varying stages of development, a new chief executive officer, and plans to add at least a dozen new hotels this year.