EV Vs ICE: Most luxery EVs are imported as low volumes make local assembly unviable. Tata Motors, MG Motor India, and Mahindra & Mahindra are reducing the price disparity between their electric vehicles and traditional petrol/diesel models due to decreasing battery costs. Luxury electric vehicles (BEVs), largely imported and heavily taxed, face challenges due to limited sales volume, making local assembly unfeasible.
MG Motor India is set to launch its third electric car model this festive season, aiming to strengthen its position in the growing electric vehicle market amidst competition from established and new rivals. The upcoming launch signifies the automaker s focus on expanding its operations in India, especially in the electric vehicle segment. Rajeev Chaba, chairman emeritus of MG Motor India, highlighted the importance of electric vehicles in the Indian market, with expectations that EVs will comprise 15-20% of all passenger vehicles sold by 2030.
Most luxery EVs are imported as low volumes make local assembly unviable. Tata Motors, MG Motor India, and Mahindra & Mahindra are reducing the price disparity between their electric vehicles and traditional petrol/diesel models due to decreasing battery costs. Luxury electric vehicles (BEVs), largely imported and heavily taxed, face challenges due to limited sales volume, making local assembly unfeasible. Industry experts project EV-internal combustion engine (ICE) price parity in the luxury segment by 2028, driven by declining battery costs and regulatory changes.
MG Motor India claims that in addition to its products and customer programs, it has built a strong EV environment with its 6-way charging infrastructure and deployed over 15,000 charging touchpoints nationally, including public and private chargers - Overdrive
The company brings in Wow Product Offerings (offerings beyond customer expectations), Exceptional Value Propositions and Unique Brand Experiences. It has made its EVs more accessible: ‘ZS EV Executive’ Variant is priced at INR 18.98 Lakh; MG Comet now starts at INR 6.99 Lakh; MG Hector at INR 14.94 Lakh; MG Gloster at INR 37.49 Lakh; and MG Astor at INR 9.98 lakh.