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Celebrities in Cannabis Reflect a Modern Era of Marketing

/PRNewswire/ Celebrity endorsements are a hallmark of modern marketing. Using a big name to promote a brand can help businesses reach untapped audiences and.

Looking Ahead to a Post-Prohibition Cannabis Landscape

/PRNewswire/ Change is in the air in the cannabis world. Recreational legalization has reached 19 states, with more than two-thirds of adults supporting.

Cannabis Brands Embrace Experiential Retail

/PRNewswire/ Maturing legal markets have catalyzed not only an explosion of products and innovation but also a shift in how consumers purchase their.

Cannabis Brands Niche Out and Embrace Specific Demographics

/PRNewswire/ Cannabis has never been a typical or traditional commercial sector. A history wrought with injustice and prohibition forced brands to evolve in.

Diverse Marketing Approaches Keep Cannabis Consumers Coming Back

/PRNewswire/ In the face of industry-wide economic uncertainty marked by inflation and constrained capital markets, retailers are preparing to weather the.

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