It s the most bizarre holiday period we ve ever seen, says Michael Visser, who manages the retro Bay Motel that looks out over Main Beach. Byron is now a meme, concludes a lanky hipster resident. His name is Snake. We re sitting in Wreck Surf - one of the last-standing long-running businesses that remain in town - in a part of the shop that owner Bert Reid has converted into a cafe to keep up with the increasingly trendy demo. If it s a place where celebrities go, then rich people go there and then vacuous people who follow celebrities will go there and wanna be seen, Snake continues.