/PRNewswire/ Consumers want brands to go well beyond the core product or service to inform, inspire and advocate, according to a new survey conducted by.
Consumers want brands to do more streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
Share:
WEST DES MOINES, Iowa, May 10, 2021 /PRNewswire/ The vast majority of today s consumers – especially those from younger generations – say brands should inspire, advocate and provide value-added information. Mentor branding is an opportunity for businesses to create stronger bonds with customers Meyocks president Doug Jeske
shows widespread support for mentor branding. With this approach, businesses differentiate themselves by taking their brand a step further – mentoring customers, educating and advocating for them, and showing them how to make their lives better. The survey looked at all brands, and those focused on health and food. Mentor branding is an opportunity for businesses to create stronger bonds with customers by inspiring them, advocating on their behalf and providing value-added information, said Doug Jeske, president of Meyocks, a West Des Moines branding and marketing agency.