Ypartnership has been chosen by the Mexico Tourist Board to manage its cooperative advertising program.
CEO Peter Yesawich estimates that total billings will exceed $45 million for advertising in the U.S. and Canada during 2008 and 2009.
The Mexican government established the Mexico Tourist Board to oversee tourism promotion for the world’s eighth-most visited nation.
Ypartnership has been chosen by the Mexico Tourist Board to manage its cooperative advertising program.
CEO Peter Yesawich estimates that total billings will exceed $45 million for advertising in the U.S. and Canada during 2008 and 2009.
The Mexican government established the Mexico Tourist Board to oversee tourism promotion for the world’s eighth-most visited nation.