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For Santa Fe tour operator Monique Schoustra, the past year was “the offseason that just kept going and going and going.”
The final credit card transaction she ran in 2020 for Great Southwest Adventures, the business she co-founded in 1998, was on March 10 the day before New Mexico announced its first three cases of COVID-19 disease and declared a public health emergency.
The SARS-CoV-2 pandemic stymied her business at the beginning of its crucial season bringing tour buses to sites around northern New Mexico: the Bandelier National Monument, Chama River Valley, Pecos and Chaco national parks and Taos, among other locations.
“We were hopeful, like everyone was, that this was just going to be a few months … a temporary blip,” she recalled.
Algernon D Ammassa, Las Cruces Sun-News
Published
12:37 pm UTC May. 13, 2021
For Santa Fe tour operator Monique Schoustra, the past year was the offseason that just kept going and going and going.
The final credit card transaction she ran in 2020 for Great Southwest Adventures, the business she co-founded in 1998, was on March 10 the day before New Mexico announced its first three cases of COVID-19 disease and declared a public health emergency.
The SARS-CoV-2 pandemic stymied her business at the beginning of its crucial season bringing tour buses to sites around northern New Mexico: the Bandelier National Monument, Chama River Valley, Pecos and Chaco national parks and Taos, among other locations.
New Mexico freshens up True campaign to reignite tourism
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