Pop-up Classic Car store in Druten, the Netherlands
I am not sure to what extend the concept of Pop-up stores is known in India. So it is probably best to begin with a bit of a definition and explanation:
Quote: A pop-up shop is the term given to a shop or store that is deliberately temporary. Its a store that pops-up for a limited period of time to achieve a particular goal.
Overall, pop-up retail is becoming more and more common, challenging the traditional brick-and-mortar retail of long leases and large transaction-based flagship stores.
A pop-up store can look like a regular store, but many brands use them to create unique and engaging physical shopping experiences because they provide flexibility and the opportunity to experiment with less risk.