Me and record unemployment even so it was far ahead of its closest rival the Opposition Democratic Alliance which trailed at just under 21 percent. Youre watching news live from berlin up next a documentary about amazons ever growing business with user data stay tuned for that and dont forget you can get all the latest news and information on our website at www dot com right now and we have the whole team at the w. Thanks so much for joining us. Europe will be going to. Put whats become of it. What will it look like tomorrow. Evening for a Better Future isnt enough in europe requires our cultures attention. You
know actions 2019 May 26th on g. W. One day in the not too distant future. Nobody ordered this package but amazon knows you it is going to need its. Beauty is pregnant and amazon knew even before she did. Could this be possible in the future. A company that knows better than we know ourselves that fulfills our wishes before weve even thought of them will we soon be living in thi
only underestimate how well the system knows us. a company with a smile in its logo that provides us with everything we desire but are we delivering ourselves into its hands when it delivers things to was. driven out of fear of what it could be if we do not engage if we give up if we become complacent and since there is dangerous one power can centrally control it and that s amazon today. we go to the oldest university in england to meet this man. in his little leisure i m going victor meyer sure and professor of internet governance and regulation at oxford his special field is data capitalism how google facebook apple
meeting was it after every meeting i had with him i went out more energized than when i went to who jeff is highly intelligent he s thinking about details and the 10 year plan at the same time to go it s on that s what i think makes him stand out that s with too much to fast not. when he worked for jeff bezos they were turning an online bookshop into a vending machine for everything the everything store. and that s why i was the steve is you in for diffuser for that was jeff bezos is a vision from the very beginning amazon the one stop shop and it s all about learning from data is that nowadays recording data cost practically not they are so deciding in advance watching tanks record and then doing it is much more expensive than simply recording everything utah idaho i did off the chart. simply record everything. online marked where put up with things on an online market there were never put up with on
following it s been shown that pregnant women change their consumer behavior they switch to unscented cosmetic products they start buying cotton wool pads and when these customers then go on to buy products like baby clothes just proving that they did have a baby you can look at what they bought before and say ok people who buy things like that are most likely pregnant. it s worth the time machine or. the secret lies in the evaluation of so-called big data autodidactic machines recognize the patents and amazon is considered the leader in this field i don t know. when we look at which technologies will be important in 10 or 20 years time a large data set is actually the decisive factor and many retailers think they can t keep up unless they start screening their customers too they want to know how customers tick just as amazon doubts. in seattle amazon is testing
isn t it on the model of a muslim country a height can already tell whether someone is pregnant sometimes even before she knows it herself. small changes in her purchasing behavior klein unfair in the woman in coffee that mention can really do that we ask alexa. no i. know you don t think so. i mean companies like amazon are very interested in finding out when a family has a new baby because this is a point in life where a lot drastically changes. and whoever manages to put their product there might win a new long term customer. so how do you know if a customer is pregnant 10 years ago a large u.s. supermarket chain identified buying behavior patterns from a relatively small data set they even pinpointed the number of weeks.