Visiting a hotel and enjoying a uniquely immersive experience without ever actually physically being there? Attending an exclusive VIP event without leaving the comfort of your own home? The metaverse opens doors that we still have trouble fully conceiving, and its potential link with daily hospitality business remains a mystery for the vast majority of hoteliers.
In everyday conversation, when we refer to an event that happens "after" something else, we use the Latin prefix, "post." "Meta" sounds more exotic, but it s just its Greek counterpart. However, the Hellenic prefix is slightly more nuanced, as it also means "about." Metacinema, for example, is a technique thanks to which directors can create movies "about" cinema itself. Fellini s 8 ½ or Truffaut s La Nuit Américaine are perfect examples of this practice. Meta-search engines? Same concept: search engines that search on other search engines. That s what "meta" ultimately means. So, when defining a meta-universe (a meta-verse), we have to consider both connotations of the term: a universe "beyond" the one we currently inhabit and one that s also self-referral.
Hospitality Net, together with Travel Singularity, Olimiant, and HFTP is proud to announce the first First Travel & Hospitality Gathering in the Metaverse. Meta Meetup is being produced as an innovative and experiential event where industry thought-leaders discuss the digital transformation of travel & hospitality.