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Move fast and beat Musk: The inside story of how Meta built Threads

Adam Mosseri was on a family vacation in Italy last November when he learned he'd have to go toe-to-toe with Elon Musk. The mercurial Musk had just taken over Twitter. Amid the ensuing chaos, Mosseri's boss at rival Meta smelled opportunity. CEO Mark Zuckerberg and other Meta executives wanted to woo creators from Twitter to their social networks. Mosseri, who runs Instagram, paused his holiday to take Zuckerberg's call.Subscribe to The Post Most newsletter for the most important and interesting

United statesAl iskandariyahConnor hayesYael eisenstatSam salibaMeta kimElon muskKevin systromAdam mosseriDonald trumpMark zuckerbergMike penceNick cleggAlex spiroWashington postDefamation league

Inside Meta s quick Threads launch to rival Twitter — and what s next

Inside Meta s quick Threads launch to rival Twitter — and what s next
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Al iskandariyahUnited statesSam salibaElon muskKatty huertasNick cleggKevin systromMeta kimMark zuckerbergMike penceAlex spiroAdam mosseriYael eisenstatDonald trumpConnor hayesEuropean union

Move fast and beat Musk: The inside story of how Meta built Threads

Adam Mosseri was on a family vacation in Italy last November when he learned he'd have to go toe-to-toe with Elon Musk. The mercurial Musk had just taken over Twitter. Amid the ensuing chaos, Mosseri's boss at rival Meta smelled opportunity. CEO Mark Zuckerberg and other Meta executives wanted to woo creators from Twitter to their social networks. Mosseri, who runs Instagram, paused his holiday to take Zuckerberg's call.Subscribe to The Post Most newsletter for the most important and interesting

Al iskandariyahUnited statesNick cleggDonald trumpAdam mosseriMike penceYael eisenstatConnor hayesElon muskSam salibaMark zuckerbergAlex spiroMeta kimKevin systromDefamation leagueWashington post