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Consumers share over two billion Reels daily: Arun Srinivas

Campaign India spoke with Arun Srinivas, director and head of Meta India, to understand the intent behind this program, and how they aim to provide metrics to brands and learnings from campaigns created through the #MadeOnReels initiative.

How Instagram reels is becoming a mainline medium for brands

Arun Srinivas, Director and Head of Ads Business for Meta in India and leading marketers talk about how reels are deriving results for brands

Reels work for brands because the relatability factor of the content is high: Experts

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