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Merlin Entertainments to roll out new surge pricing model

Merlin Entertainments is introducing a new "dynamic" pricing model to its global attractions such as Legoland parks.

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Merlin names Linda Zou as new chief strategy officer

Global attractions operator Merlin Entertainments has named Linda Zou as its new chief strategy officer, effective from February.

United statesUnited kingdomCity ofMerlin scott oneilElinda zouScott oneilBoston consulting groupMerlin entertainmentsScotto neilLegoland new

Merlin to publish impact report with Purpose Coalition

Merlin Entertainments is collaborating with the Purpose Coalition to publish a report on its social impact in the UK.

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Merlin Entertainments, Immersive Gamebox partnership

Merlin Entertainments and Immersive Gamebox announce a multi-million pound and multi-territory partnership.

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Merlin, Tencent to enhance digital guest experience

Merlin Entertainments and Tencent will create "the ultimate theme park experience of the future" at the new Legoland resorts in China.

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