By offering safe and organic baby products, this startup clocked Rs 55 lakh revenue per month during COVID-19
Started in 2019, Delhi-based Rabitat has both online and offline retail presence across the globe, and has been growing from strength to strength during the pandemic.
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Brothers
Sumit Suneja and Siddharth Suneja faced a classic situation every time they travelled abroad. They were inundated with requests for baby products from friends and family as most parents wanted better quality products for their kids.
Sumit and Siddharth realised that Indian parents lacked a good brand they could trust for their little ones. To understand the market better, they launched Merlin First & Co. with the purpose of reselling renowned international baby product brands pan India. As time went by, they realised the products were not always up to the mark in spite of costing a lot. So, the duo started their very own brand,