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Featuring the strapline, ‘
Because how we eat today feeds tomorrow,” the Dear Alice slot features a young woman (Alice) hosting an outdoor feast (with strategically placed Chobani products) on farmland that borders a futuristic utopian cityscape with flying wind turbines and robots that pick oranges, and then cuts to the interior of her house where we see a letter from her grandmother passing on the baton (family farm?) and reminding her that ‘
A business is only as good as its people, so treat them well.’
‘We’re more than a Greek yogurt company’
The message Chobani wants viewers to come away with is that