Recess of the subcommittee at any time. This hearing is entitled in examining jewels role in youth epidemic. I recognized was over five minutes to give an opening statement. After users of steady decline, youth nicotine use has suddenly reversed course. Seemingly overnight. Between 2017 and 2018, youth ecigarette use also known as vaping, rose 78 percent in one year to the. Where over 20 percent of High School Students now they. The lingering question is why. And what was the role of joule, the countrys dominant maker of ecigarettes with almost 80 percent of market share in the dramatic rise in vaping. The panel assembled today will help us address these questions and frame our discussion for part two of this hearing here tomorrow at 2 00 p. M. When joule founder james pensees, will testify. Today we will what exactly about joule advertising and marketing make it irresistible tickets. Doctor robert jack clark, the preeminent tobacco advertising scholar in the country. He will help us a