Victoria Estella Perry Named Brand President of Petal + Pup
Philip Scarff to Remain Onboard to Ensure a Smooth Transition
SAN FRANCISCO (BUSINESS WIRE) a.k.a. Brands (the “Company”; “a.k.a.”), a global platform that is pioneering a new approach to direct-to-consumer fashion, today announced the appointment of Victoria Estella Perry to Brand President of Petal + Pup, effective August 3, 2021. In this role, Perry will lead the strategic growth of the Australian-based, digitally native brand, focused on young women’s fashion. Perry will be based in San Francisco and will report to Jill Ramsey, Chief Executive Officer, a.k.a. Brands.