One gender prefers gifts cards, the other is more brand loyal. As retailers prep for holiday marketing, they should keep these male/female shopper differences in mind.
One gender prefers gifts cards, the other is more brand loyal. As retailers prep for holiday marketing, they should keep these male/female shopper differences in mind.
Lately, more women are rethinking marriage, and more men hurting for a partner. Writer Ossiana Tepfenhart thinks this is because, in a large portion of the population, women have stopped seeing marriage as a status symbol, while men are increasingly seeing it as one.