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New Apple M3, M3 Pro, and M3 Max silicon chips with next gen GPU architecture

Today Apple has unveiled a range of new Apple silicon in the form of the latest M3, M3 Pro, and M3 Max silicon chips. Marking another milestone in Apple's

Apple M1: Why It Matters

Ever since Apple launched its M1 processor and showed it running fast and cool on new MacBooks, the tech community has been abuzz testing the SoC and trying to draw comparisons to see where the M1 stands in terms of performance and efficiency against Intel or AMD counterparts. Needless to say, it’s not a straight line you can draw when Intel and AMD run x86 applications, and M1 runs native Arm code and can also translate x86. Some will dismiss M1 efforts as being only for Apple devices (true), while others may see “magic” happening when Apple has been able to deliver a fast laptop that gets iPad-like battery life on their first attempt (also true).

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