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With the opening of its new flagship store in central Munich, FC Bayern Munich is offering its fans a unique experience to have photos taken with its players at anytime, thanks to a partnership with the German virtual tech specialist, Sensape.
Under the partnership, the pair are setting out to redefine souvenir photos as the football club expands it Augmented Reality activities to offer store visitors the chance to take photos with their players through the use of Artificial Intelligence and Augmented Reality technology.
Players and fans will be able to interact in real-time via the store’s photo screen where a realistic souvenir photo can then be taken. The project is the first permanent installation of its kind in Europe.