25th February 2021
| By contenteditor
Building a great new game is a good first step, but if it’s not widely available it won’t top the charts. In the first of a series of articles on improving revenues, Kevin Dale of egamingmonitor.com explores the indirect distribution opportunities for game studios.
There are three key components to chart success: distribution, penetration and game design. This article looks at distribution and specifically, indirect distribution, or how to expand your coverage via aggregators.
The more the merrier
“How do we get on operator Z’s site?” the boss or chairman asks? Uh oh, there’s that question again – slightly gentler than the more accusatory, “Why are we not on Z’s site?”, or “Why haven’t you done a deal with Z?”.