By Alec Mattinson2021-02-12T17:03:00+00:00
Nakd and Bear owner Lotus Bakeries is to set up a dedicated international hub for its UK brands make a concerted push to grow their global distribution.
Lotus, which last year took full control over the entire Natural Foods portfolio, including the Bear, Nakd, TREK and Kiddylicious brands, is creating a new 30-strong Natural Foods international headquarters in Switzerland working across all of its constituent brands.
Lotus’ UK assets will remain based in the UK and will continue to have separate P&L’s under Natural Balance Foods, Urban Fresh Foods and Kiddylicious.
The group said that while these brands initially focused on their home market – with UK sales typically accounting for 90%-95% when acquired - internationalisation beyond the UK is a key strategic growth area.