After a study by the IPA revealed that only 7% of women think brands and retailers are doing ‘very well’ at catering to the menopause, experts tell The Drum they’re missing out on a huge commercial opportunity.
This World Menopause Day, please don’t just put ‘menopause’ on products and charge more. As advertisers and marketers, it’s our responsibility to be empathetic, insightful and honest.