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How to make PPC automation work for lead gen

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you.

Melissa mackeyGoogle adsSearch adsPerformance maxSmart biddingUse discoveryGoogle displaySearch engine

Top 10 PPC expert columns of 2022 on Search Engine Land

Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022.

Anthony tedescoMona elesseilyNavah hopkinsGreg finnJenny malloryAmy hebdonMelissa mackeyDanny goodwinSearch engine landSearch engine land subject matter expertSubject matterSearch engineSearch adsPublished aprilPublished junePublished may

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

United statesUnited kingdomAnthony tedescoMelissa liuNavah hopkinsNicole farleyElon muskSundar pichaiGinny marvinMelissa mackeyRichard blumenthald connKarl racineB search marketing initiativeLinkedin podcast networkCreator fundSmall agency of the year

Google Ads authentication issue causing login problems

There is no ETA on a fix.

Nicole farleyGinny marvinMelissa mackeyGoogle adsGoogle ads status dashboardSearch engine landMarine corps

10 things to eliminate from your life to be more productive at work

For most remote workers, staying productive can be challenging. These tips will help you get more done with less stress.

Melissa mackeyGreat resignationGoogle adsMicrosoft adsFacebook adsMicrosoft outlookGoogle calendarHarvard business reviewSearch engine

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