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“This year’s spot will surprise and delight audiences by transporting an iconic piece of pop-culture history into the future and will feature LYRIQ, Cadillac’s first, all-electric vehicle, as well as Super Cruise, the industry’s first true hands-free driver assistance feature for enabled roads, said Cadillac Chief Marketing Officer Melissa Grady.
GM’s brands Chevrolet, Buick, GMC and Cadillac have regularly advertised during the Super Bowl, including an EV ad last year during Super Bowl LIV that offered a glimpse of the 2022 GMC Hummer EV pickup. But this will be the first time since 2007 GM has run a Super Bowl ad for its corporate brand. This year s EV theme will continue.