when i was asked this question, i thought about it for a while. and at first i gave consideration to the usual suspects, business books, philosophy books, history books and the like. and i wound up suggesting two classics by lewis carol. the first was alice s adventures in wonder land and the second was through the looking glass. in the first alice finds herself in all kinds of curious predicaments. in her words they were curiouser and curiouser. and in that world she was in a world where your sense of reality completely fails and nonsense becomes the norm. and through the looking glass she finds herself in a place where she actually has to go in the opposite direction in order to be able to get anywhere. and this is why i picked those books. in these times it s often wise to consider going the opposite direction from the rest of the herd. and as strange as this world has become, sometimes even falling down the rabbit hole can bring you strange and unexpected delights and as
Transcripts For CSPAN2 U 20090720
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okay. and for our last question, let s see, oh, so someone is asking in this time of economic uncertainty what do you look for in individuals to hire? [laughter] and do you stay away from entrepreneurs? [laughter] no, i think, i think the key to, say, if we re taking on managers at virgin, what we look for is people who are great motivators of people, people who look for the best in people, people who praise and don t criticize, and, and if you can find those kinds of people, you have a happy, a happy company. and do we look for entrepreneurs? i don t believe in competition, and so we don t look for entrepreneurs. [laughter] thanks very much. thank you very much for coming today. [applause] i d like to thank you all for coming today, i d also like to thank melinda cook, pat nelson, joann booze and howard rothman. also thanks to the npc library for its research. the video archive is provided by the national press club s broadcast operations center. our events are availab
80% you won t get your 10% discount. so in the next few minutes, somebody comes in and wants to buy a ticket across the atlantic, you know, what s the best airline flying across the atlantic? well, virgin atlantic wins all the awards as best airlines but is it likely that travel agent will recommend virgin atlantic? for their very survival, they have to say i would recommend you fly british airways/american airlines because they ve got to get up to that 80% of the market share next year. so it goes on. so american and british are driving out the remnants of the competition. i mean, it is preposterous that competition authorities can even consider allowing these two airlines to merge. i mentioned coke and pepsi. who would imagine coke and pepsi being allowed to merge? it s the exact equivalent if you look at their market share. it is preposterous that it can be allowed but the frightening thing in america is that it can be done on political reasons. it doesn t necessarily have