The office of Attorney-General Mark Dreyfus is considering allowing users to opt out of targeted advertising on Instagram and Facebook while still requiring companies to offer their services.
Meta's privacy policy director, Melinda Claybaugh, has said that the proposed changes to the Privacy Act 1988 would force businesses that rely on ad dollars to find a new revenue model.
Letting Australians opt out of all targeted advertising under privacy reforms would go further than any other proposal globally, Facebook’s parent company says