OTT Players: In the fifth generation or 5G network alone, Indian telcos are expected to spend as much as $75 billion until 2035, according to a study by Analysys Mason.
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Coai: The matter snowballed into a massive controversy following telecom carriers demanding a fair share price from large traffic generators or LTGs, saying that such large over-the-top (OTT) players contribute more than 70% of the total internet traffic today.