Mondelez to enter crackers category in Australia
Mondelez International has entered what it calls the premium biscuit and cracker segment in Australia and New Zealand with an agreement to acquire Gourmet Food Holdings.
The US-based snacking and confectionery major, owner of the Cadbury chocolate range and Oreo snacks, said the crackers deal is a strategic fit, with plans to accelerate Gourmet Food s growth, leveraging its manufacturing, research and development capabilities .
Current owners, Sydney-based private-equity firm CPE Capital, formed Gourmet Food in 2018 - when the investor was known as Champ Private Equity - through the merger of MaxFoods and Fine Food Holdings. Media reports in Australia suggested in January the private-equity firm had put the company on the market, with Mondelez understood to be one of the interested parties, along with other private-equity businesses.