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SUSTAINABILITY By Dorothy Crouch | Saturday, May 15, 2021
Launched last month as part of Levi s initiative to create a cleaner fashion industry that will help heal the planet, the Buy Better, Wear Longer campaign encourages consumers to purchase quality products that will last. Climate activist and artist Xiuhtezcatl created a short film with the brand to support this messaging. In Reimagining Our Future with Xiuhtezcatl, the artist shares sentiment that reflects a generation on the cusp of adulthood that is aware and determined to change the world, yet hopeful.
“The last year has shown us the power that the people have to not just reimagine the systems and the structures in the world that exists around us but to push for that as a political reality and a social reality. There is not a lot more time to sit around and debate it,” Xiuhtezcatl said in the film. “People are suffering right now from the climate crisis. We saw what has happened, whether it was in
SDG Media Zone at UN Youth Forum focuses on reimagining sustainable development as we approach a post-pandemic world
The SDG Media Zone kicked off the 10th UN Youth Forum with discussions on advancing the Sustainable Development Goals as the world recovers from COVID-19 NEW YORK, NEW YORK, USA, May 6, 2021 /EINPresswire.com/ Under the theme, “The Future We Want,” the SDG Media Zone, produced by the UN Department of Global Communications with support from the PVBLIC Foundation, hosted conversations that amplified the voices and visions of young people who are central to the global efforts to recover better, stronger and together. The SDG Media Zone looked at some of the most defining issues affecting young people today climate change and inequality.
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Levi’s Taps Jaden Smith and Emma Chamberlain for Sustainability Campaign
Levi’s Taps Jaden Smith and Emma Chamberlain for Sustainability Campaign
“Buy Better, Wear Longer” encourages Levi’s fans to thrift and choose more environmental-friendly options.
“Buy Better, Wear Longer” encourages Levi’s fans to thrift and choose more environmental-friendly options.
April 28, 2021
Levi’s, famous for its long-lasting denim creations, has just launched “Buy Better, Wear Longer,” a new campaign that specially focuses on raising awareness to more sustainable shopping practices. Starring Jaden Smith and Emma Chamberlain, the initiative encourages customers to shop second-hand and favor quality and sustainably sourced materials, while also highlighting some of the fashion industry’s environmental impact over the years.
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