Dermatologist says Hawke s Bay melanoma rates frightening
3 Mar, 2021 09:20 PM
4 minutes to read
Dr Juber Hafiji with his dermatoscope, a tool used to diagnose melanoma. Photo / Warren Buckland
A dermatologist who moved from the United Kingdom to Hawke s Bay a year ago has been stunned by the amount of skin cancer in the region. In 2018, New Zealand had the second-highest incidence age adjusted rate of melanoma in the world at 33.3 cases per 100,000 people, just behind Australia at 33.6.
Hawke s Bay in particular is a hot spot for the skin cancer - statistics from the Ministry of Health show that between 2014 and 2016, Hawke s Bay had an age-standardised melanoma death rate of 5.5 per 100,000 people, even more than the national average of 4.8.
Tuesday, 23 February 2021, 4:01 pm
The Out of Home Media Association Aotearoa (OOHMAA)
joined Melanoma NZ’s hugely important campaign this summer
to raise awareness of melanoma and how easily it can hide in
plain sight.
For the past few weeks Melanoma NZ and
campaign supporters including OOHMAA members, oOh!Media,
JCDecaux, QMS, Media5, Ad-Vantage and Bekon, Lotto
Powerball, No Ugly, L&P and MetService have used out of
home advertising to show just how easy it can be to miss a
new or changing spot.
Full stops designed to look like
melanoma spots, and representing the seven visual signs of
melanoma, have been subtly appearing in advertising
Don t let a spot become a full stop: Melanoma NZ and TBWANZ launch awareness campaign hidden in plain sight – Campaign Brief campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Melanoma NZ runs hidden advertising message to make a point about spots
14 Feb, 2021 04:00 PM
5 minutes to read
L&P was one of a number of major brands to quietly support the campaign. Image / Supplied
L&P was one of a number of major brands to quietly support the campaign. Image / Supplied
Melanoma NZ has been running an advertising campaign designed specifically not to be noticed by anyone.
As oxymoronic as this might sound in the attention-grabbing world of marketing, the campaign aims to show how easy it is to miss changes to spots on their skin.
All around New Zealand, major companies have over the last few weeks quietly changed the full stops in their brand advertising to indicate a visual representation of the signs of melanoma.
It has been labelled “New Zealand’s cancer” because we have the highest incidence rate of melanoma in the world. More than 4,000 New Zealanders are diagnosed with melanoma every year and for many, melanoma starts life as a single spot hiding in .