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Seventy years after its first model rolled off the factory line, Volkswagen AG (VW) is reinventing the VW bus, symbol of the hippy movement, for today’s climate-conscious generation but some of its former afficionados remain to be convinced.
The German automaker on Wednesday unveiled the camper’s latest iteration, known as the ID.Buzz, part of the flagship ID line with which Volkswagen is leading a multibillion-euro charge into the electric vehicle market.
Reviving the “icon” was a “priority,” VW chief executive officer Herbert Diess said in a question-and-answer session on the online forum Reddit.
The new model, with its curvy resemblance to the
Volkswagen ID Buzz revealed as hippie Kombi for the electric era iol.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from iol.co.za Daily Mail and Mail on Sunday newspapers.